Quote:
Originally Posted by joecvt
The problem is once a company starts showing off like that and taking advantage of something that can happen to any automobile company, it will make them look small. Also, just think if Honda has to do a major recall in the future.....It is not like Honda never has to do them.....They have some going on right now for instance (not currently as bad as Toyota)
JoeCVT = Just your average CVT owner
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The trick is to say it without saying it... Mention that it is the most affordable hybrid on the market and that it got the best quality pick (or whatever it got) from consumer reports (even though they are lame). Let people make the connections.
Ford is doing that like crazy now. They have all kinds of commercials coming out that mention their product has "quality that can't be beat by Toyota." You know what people are thinking of now when they hear that...
