Quote:
Originally Posted by bish79
The trick is to say it without saying it... Mention that it is the most affordable hybrid on the market and that it got the best quality pick (or whatever it got) from consumer reports (even though they are lame). Let people make the connections.
Ford is doing that like crazy now. They have all kinds of commercials coming out that mention their product has "quality that can't be beat by Toyota." You know what people are thinking of now when they hear that...
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Agreed. They should at least start advertising the car again. I haven't seen an ad for it on TV or in print for quite some time.
