Quote:
Originally Posted by buglermcd
but I've all but given up on Honda marketing. A complete joke of a department.
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Wow - That's my opinion of Honda's (lack of) Marketing Dept, too. Joe CVT was right though, you don't want to take the low road and kick Toyota while they're down. Best bet is to key on the positive, like Bish says, Consumer Reports is a rag but if they're going to make you best in class than use it to your advantage.
A great promotion would be to give a $500 gas card, then state the fact that at today's gas prices this should get you over 7,000 miles on that card. I'd like to see a commercial with an I2 next to a pristine I1 and the narrator saying "We made the first hybrid sold in the US, Consumer Reports says we now make the most reliable one, too"
Honda should call me, I'll write a few commercials for them.
Brian
