I just had two people today, one yelling and laughing from a conference room, ask me "what I thought about my Prius now".
What's interesting about the whole thing is that neither one of them has even seen the car. I seems like whenever you say hybrid, they think it's a Prius. It doesn't help either that they're both the type of people that bash hybrids whenever they get a chance. They also seem far to happy about this situation with the Prius... so maybe it's hybrid envy!
The problem is once a company starts showing off like that and taking advantage of something that can happen to any automobile company, it will make them look small. Also, just think if Honda has to do a major recall in the future.....It is not like Honda never has to do them.....They have some going on right now for instance (not currently as bad as Toyota)
JoeCVT = Just your average CVT owner
The trick is to say it without saying it... Mention that it is the most affordable hybrid on the market and that it got the best quality pick (or whatever it got) from consumer reports (even though they are lame). Let people make the connections.
Ford is doing that like crazy now. They have all kinds of commercials coming out that mention their product has "quality that can't be beat by Toyota." You know what people are thinking of now when they hear that...
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Ok I'll shorten the list :
Current Vehicles:
2010 Insight
2007 Fit Sport MANUAL
2010 Honda NT700V Deauville
Ford is doing that like crazy now. They have all kinds of commercials coming out that mention their product has "quality that can't be beat by Toyota." You know what people are thinking of now when they hear that...
Which is interesting because Ford just recalled it Fusion hybrid for the SAME kind of braking problem Pot...kettle...
The trick is to say it without saying it... Mention that it is the most affordable hybrid on the market and that it got the best quality pick (or whatever it got) from consumer reports (even though they are lame). Let people make the connections.
Ford is doing that like crazy now. They have all kinds of commercials coming out that mention their product has "quality that can't be beat by Toyota." You know what people are thinking of now when they hear that...
Agreed. They should at least start advertising the car again. I haven't seen an ad for it on TV or in print for quite some time.
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2010 Honda Insight EX Polished Metal driving it since April 7, 2009
but I've all but given up on Honda marketing. A complete joke of a department.
Wow - That's my opinion of Honda's (lack of) Marketing Dept, too. Joe CVT was right though, you don't want to take the low road and kick Toyota while they're down. Best bet is to key on the positive, like Bish says, Consumer Reports is a rag but if they're going to make you best in class than use it to your advantage.
A great promotion would be to give a $500 gas card, then state the fact that at today's gas prices this should get you over 7,000 miles on that card. I'd like to see a commercial with an I2 next to a pristine I1 and the narrator saying "We made the first hybrid sold in the US, Consumer Reports says we now make the most reliable one, too"
Honda should call me, I'll write a few commercials for them.
Brian
Yeah, its my fault. I have posted hundreds if not thousands of spelling and grammer errors, so since he got his undies in a bunch for a comment he considered racists in another post, its my fault because I am a middle aged white male and this is his way of gettingback at the man.
Quote:
Originally Posted by MN Driver
He just misspelled 'huge'. Just like the 'xpode amp' in his sig. He has posted pictures of the big Honda logo as well as the hybrid one.
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Enginer 4 kilowatt PHEV, 3000k 35 watt fogs, Eco bulb highs, 4300k 35 watt low all w/relay kits, DRLs/Rear Wiper removed&rear interior gutted, Sony HU W/front speakers, Tanabe nf springs, 35% tint all around, all LED lamp replacement, 09 fit progress rear sway bar, OEM block heater, full gril block, KN Filter, Honda vent visiors, group 51 battery, home made balancer/grid charger Best/Worse MPG 96/36
Yeah, its my fault. I have posted hundreds if not thousands of spelling and grammer errors, so since he got his undies in a bunch for a comment he considered racists in another post, its my fault because I am a middle aged white male and this is his way of gettingback at the man.
"Undies in a bunch", what does that mean anyway?
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'88 Prelude 4WS
'93 TL 2.5
'98 Integra LS
'02 Accord SE
'04 Odyssey EX
'10 Insight EX
'11 Odyssey LX
I got the recall comment twice this week. The first time from my dear old mum who gave me a ride to the dealership and hung around while I closed on my Insight. Apparently she had been worried about me in my Prius. Sigh. Yesterday one of my coworkers looked at my Insight incredulously and said "You are still driving that!!!!!!". I admit they have a similar profile and the split rear window but does it really look exactly alike to people who haven't sunk money into one? Oh well, the Insight still looks better to me at least.
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Pot...kettle...
