Light trucks are top priority for Honda and Acura right now, Elliott says – even more so than aggressive development of gas-electric hybrid powertrains, a technology Honda has championed.
I always kinda thought that Honda figured out that if you gave the people what they need (Safe, clean and reliable cars) that in the long run you would be successful because people that bought the cars would be happy. It appears that they are acting like the rest of the industry and giving people what they want for even if it makes them unhappy in the long run.
Don't people need light trucks? Especially light trucks with cleaner, fuel-efficient Honda powertrains - maybe even hybrid light trucks?
I've often wondered why Honda doesn't make trucks. Got a Toyota now, and yes, I can e.g. load it to the top of the cab with logs (for firewood), and haul them out of the mountains on dirt tracks. But it barely passes the smog test every year, and is not what I'd call real good on gas. I'd druther have a Honda
GM is releasing Hybrid trucks in 2004 (Sierra & Silverado). I always figured Honda would release one before any domestic company....
Also Toyota appears to be ahead of the "aggressive" Honda development team w/ their superior elecrtic engine synergy system which is going into the next gen Prius and Lexus RX330 SUV (which will be 300HP and still get around 35 MPG!)
Location: Lewisville, Texas USA Drive 2000 5-speed Insight
Posts: 789
A few notes:
- The automakers are responding to what the consumers want. If the market starts agreeing with the Insight owners at this forum, more hybrids and alternative-fueled vehicles will be sold. It takes two to tango. As of this writing, Just Honda and Toyota have hybrid vehicles. Now it's time for the consumers to start buying the kind of cars you want the automakers to build.
- On who is going to offer the first hybrid truck or SUV - Ford was supposed to have had one by now, but it's been delayed. I would not count on GM beating Honda or Toyota to this market. It will be an achievement because a large hybrid will have special challenges.
- Both Toyota and Honda are planning to offer hybrids across their line. Honda seems to be planning to offer the hybrid powerplant without a redesign of their line of cars. The suggestion of an earlier post that Honda is not agressive is simply harsh when you note they entered the hybrid market two years after Toyota, yet is the first to offer two different makes, has the best dashboard for monitoring fuel economy, and makes the most efficient gas engines. Honda is planning a 400 horsepower hybrid S2000. It seems Honda is being confused for Detroit.
- On who is going to offer the first hybrid truck or SUV - Ford was supposed to have had one by now, but it's been delayed. I would not count on GM beating Honda or Toyota to this market. It will be an achievement because a large hybrid will have special challenges.
Let me clear up a few things....GM will be offering the Hybrid versions of the Seirra and Silverado in 2004 ONLY to commercial entities. A year later (assuming for the '05 model year) they WILL BE AVAILABLE to the buying public. Its not a matter of counting on anything, this is their schedule for release. The Lexus RX330 Hybrid is slated for release in the '05 model year, so GM is beating Toyota in the truck/SUV hybrid race.
While on my Honey Moon I was talking to a guy in a truck stop out side atlanta who claimed to be a engeneer on the Ford hybrid escape he said that the development has been slowed and it would be closer to 2005 for ford. Now where did I put his card?
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Location: Lewisville, Texas USA Drive 2000 5-speed Insight
Posts: 789
If I were a betting man, I'd bet there will be a Japanese SUV available to the American public before Detroit does. Heck, the Boston Red Sox might win a World Series before Detroit does it.
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