This technology originated in the '80's:
NASA - NASA Riblets for Stars & Stripes
Wonder why it isn't used on cars. I had 3M's Paint Protection Film applied to my Insight. If this works, maybe they could simply make the exterior surface of the PPF so it has denticles rather than being smooth and you'd get all-in-one drag reduction and paint protection??
The article says 8% drag reduction on aircraft. Perhaps the drag reduction is less at the lower speeds of autos??