Honda already makes a Civic Hybrid, but Toyota has a stranglehold on the Hybrid market do to the clever idea of building the Prius as a standalone platform. Named the “greenest automaker” by the Union of Concerned Scientists in 2007 for the fourth straight year, Honda is eager to make sure the world sees it as an environmentally responsible company. Enter, the Insight Hybrid, set to debut at the 2009 North American International Auto Show (NAIAS) in Detroit.
Obviously, Honda is also interested in selling more cars and the Insight Hybrid might just do the trick. Annual sales are expected to be as high as 200,000 units with 100,000 Insight Hybrids being sold in the U.S.
We expect the Insight Hybrid to use a 1.3-liter gasoline engine paired to an electric motor. Honda says it will also use the company’s new and interactive Ecological Drive Assist (Eco Assist) System.
More: Honda Set to Unveil Insight Hybrid in Detroit