Honda may have beat Toyota to the hybrid game, but Toyota has certainly been beating Honda AT it. It is for that reason that Honda has created a stand-alone hybrid model, the Insight.
Unveiled at the Detroit Auto Show without fanfare - or even without a press conference, two different Insight models sat in the Honda booth.
Marketed as a Hybrid Compact Car (the Prius is technically large enough inside to no longer be considered a compact car) the Insight is a five passenger five door vehicle powered by a 1.3-liter four-cylinder i-VTEC motor, an electric engine and a battery pack. Honda calls this system IMA for Integrated Motor Assist and it produces a combined 98hp at 5800 rpm and 123 ft-lbs of torque at 1000 rpm.
More: 2010 Insight World Premiere