Honda is cutting the base price of its slow-selling Insight hybrid by $1,600, and offering a base model that retails for $18,950, putting it $4,610 below the cheapest Toyota Prius.
Honda achieved the price cut by removing features like Bluetooth connectivity and a GPS navigation system, while using cheaper seat fabric and a two speaker stereo system. The base Insight will still feature stability control, keyless entry, power windows, automatic climate control and a tilt steering wheel.
While the Prius sells around 115,000 units per year, the Insight sells a dismal 17,000.
More: Honda Cuts Insight Base Price By $1,600