Honda Insight Sales Up 62 Percent Amid High Gas Prices, Renewed Ad Spending - Insight Central: Honda Insight Forum
 
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Old 04-15-2011, 01:21 PM   #1 (permalink)
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Default Honda Insight Sales Up 62 Percent Amid High Gas Prices, Renewed Ad Spending


Despite being written off as a failure in both critical acclaim and unit sales, the Honda Insight has seen sales explode as higher gas prices, a promotional blitz and a general upward trend in sales resulted in a 62.2 percent improvement in year-over-year sales numbers for Honda's hybrid hatchback.

The Insight was regarded by almost everyone as a colossal flop, and its direct competitor, the Toyota Prius still outsells the Insight exponentially ( with 42,779 sold versus 6,058 Insights), but customers appear to be trickling back to the Insight, which can deliver 40 mpg in town and 43 mpg on the highway.

While Honda initially predicted 90,000, but in its peak year, Honda sold just under 21,000 Insights.

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