I park my Insight outside. Because of this and a nearby tree, I am dealing with bird doody. While I wasn't as concerned with my 20-year-old Civic that the Insight replaced, Bird doody on my shiny, new white Insight gets to me. I'm taking the drastic step of getting rid of the tree which is overgrown and really needs to go. As well, I've ordered ceramic coating for my Insight - 9HMRFIX. I'll be cleaning and applying it tomorrow. I'm curious to know if anyone is doing anything special relating to paint protection. From what I've read, most of these ceramic coatings are similar and last anywhere from six months to a year. Some even boast of paint chip protection, although I can't really see that. Application is straightforward and should take an hour or two. If all goes well, bird poop should come off much easier!