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Discussion Starter #1
Ford's new luxury sub-brand announced...

Ford Vignale brand could cover every model in the range | Auto Express

I'll wait to see how many I see on the roads before passing judgement. First impression is that that is an awful name. I can see a cheap plastic decal stuck on a key fob, and everyone will be expecting a Bugatti Veyron, then you go out and get in to your Focus.
 

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I guess Lincoln is a non-starter in Europe or something?
 

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I guess Lincoln is a non-starter in Europe or something?
No, they don't market Lincoln or Mercury, and have never done. There are a number of navigators that are personally imported, as there are with other US marques not sold officially.

Lincoln would likely not travel well, as the 'real Lincoln' is a town in the North east of England, and more than somewhat of a dump.

In fact, Lincoln to Boston is about a 30 mile ride, and both are not much to write home about in the modern day!
 
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