I don't see Challenger there no matter how hard I squint.Sounds like Honda wants to adopt the Scion brand with user customizable vehicles for a one size base fits all. I read somewhere the micro mini cars were going to take over.
There is probably serious markup in all the upgrades.
Interesting as it has the front end of the Challenger and rear of the rabbit 3 door. Wonder if its rwd like the fr-s/brz/gt-86.