I think I was one of the first to find out about the 0W-20 synthetic while at last years SEMA show in Vegas. I ended up talking to one of their reps and he said that it could be used in Honda and Ford 5W-20 applications for increased fuel economy and lower emissions as a result. I mentioned my Insight and he asked about it. Anyway, when I asked about availability he said that they were working with Honda and Ford dealerships to get the product in the parts departments. Should be interesting to see if they do or not.